iCAUR Opens First Showroom in Saudi Arabia
iCAUR has officially opened its first showroom in Saudi Arabia, marking a significant milestone in the brand’s expansion across the Kingdom. Located at Al Khobar Front Yard, the new showroom provides customers with a dedicated space to explore iCAUR’s latest vehicles, experience the brand firsthand, and access comprehensive after-sales services and customer support.
The launch reflects iCAUR’s long-term commitment to the Saudi market through its localized business model. Operating under a direct subsidiary structure, the company manages vehicle imports, brand operations, sales, after-sales services, spare parts, and customer engagement, enabling faster response times and a more consistent ownership experience for customers across the Kingdom.
Backed by Chery Group, a Fortune Global 500 company and China’s leading passenger vehicle exporter for 23 consecutive years, iCAUR benefits from a strong global research, development, and manufacturing network. The group operates eight international R&D centers and employs more than 30,000 research professionals, supporting the brand’s product innovation, quality standards, and supply chain capabilities.
The company also confirmed that its upcoming iCAUR V27 will soon be launched in Saudi Arabia. Designed specifically for the Kingdom’s climate and road conditions, the new energy SUV combines classic styling, an intelligent cockpit, spacious interiors, and advanced driving technology. iCAUR has also announced 100% spare parts availability for the V27, ensuring reliable after-sales support, faster maintenance, and a seamless ownership experience.
To celebrate the showroom opening, iCAUR has introduced its “Ride to Cheer” campaign, transforming the Al Khobar showroom into a football-themed destination where visitors can enjoy interactive activities and test drives. The company also plans to introduce its AiMOGA robot as part of the showroom experience, further enhancing customer engagement. With the opening of its first Saudi showroom and the upcoming launch of the V27, iCAUR aims to build a strong, customer-focused mobility ecosystem while expanding its presence across the Kingdom.