Hussein Abou Hechme Appointed as Vice President – Marketing at Al Ghurair

Hussein A Hechme has embarked on a new leadership journey as Vice President Marketing at Al Ghurair, bringing over 21 years of extensive experience across sales, marketing, retail operations, and strategic business growth within the automotive industry.

Throughout his professional career, Hussein has successfully led high-impact marketing and commercial initiatives with globally recognized organizations including Hyundai Motor Company, Petromin Nissan, Mohamed Yousuf Naghi Motors, and Ford Middle East. His expertise spans brand management, customer experience, digital transformation, profitability growth, market expansion, and operational excellence across the Middle East region.

Known for driving business performance and strengthening premium brand positioning, Hussein has consistently contributed toward enhancing market share, customer engagement, and commercial success through innovative and results-oriented strategies.

In his new role at Al Ghurair, he will lead the overall marketing strategy for EXEED in Saudi Arabia, overseeing brand growth, integrated marketing operations, customer journey development, media strategy, and strategic partnerships.