Amal Hamad
Regional Marketing Specialist
Professional Summary
Amal Hamad is a marketing and project management professional with experience in regional marketing, digital campaigns, brand development, advertising, and organizational performance improvement. Currently serving as Regional Marketing Specialist at Canon Medical Systems Regional Headquarters, Amal contributes to multi-channel marketing strategies, industry exhibitions, strategic partnerships, and integrated campaigns. With previous experience at King Saud Medical City and The Full Drawer, Amal brings expertise in project execution, process improvement, KPI development, stakeholder engagement, and creative marketing. Amal holds a Bachelor of Applied Sciences from King Saud University and is a Certified Marketing Management Professional (CMMP) and Project Management Professional (PMP®).
Professional Experience
Regional Marketing Specialist
Canon Medical Systems Regional Headquarters
- Lead regional marketing strategy and multi-channel campaigns for Canon products | oversee digital marketing initiatives | and strengthen brand visibility across the region.
- Direct participation in major exhibitions and industry events | develop strategic partnerships with government and private sector organizations | and manage marketing budgets
- vendor contracts
- and campaign timelines.
- Monitor campaign KPIs and return on investment | collaborate with internal teams and agencies | and deliver integrated marketing initiatives across digital
- and on-ground channels.
Project Manager
King Saud Medical City
- Led project planning and execution | managed project timelines
- budgets
- and resource allocation | and ensured alignment with organizational priorities.
- Monitored project performance and risks | developed solutions for operational issues | and communicated progress to stakeholders and leadership.
- Identified process inefficiencies | implemented performance improvement strategies | and established metrics and KPIs to support sustainable operational improvements.
Head of Section
King Saud Medical City
- Developed departmental goals and initiatives | improved service quality and operational efficiency | and supported effective resource utilization.
- Established departmental standards and best practices | monitored performance | and implemented strategies to improve operational effectiveness.
- Coordinated team activities and performance improvement initiatives | supported organizational objectives | and encouraged collaboration and continuous improvement.
Marketing Specialist
The Full Drawer
- Directed social media strategy | expanded the follower base by 50 times | and improved engagement by 250% through creative
- targeted initiatives.
- Created and scheduled engaging content aligned with brand identity | maintained consistent brand voice and visual style | and supported digital brand promotion.
- Monitored social media performance | optimized marketing campaigns for improved reach and engagement | and supported online audience growth.
Education & Certifications
Academic History
Bachelor of Applied Sciences
King Saud University
2015 – 2019